I know what some of you are thinking. I don't even like football, why should I stay with johnnynfl? Well, of course I would hope that you would want to stay with me because you like me. But realistically, hey, I think you will REALLLYYY like me if I can show you how to make some money, right? Now I know some of you are saying,ok John, we think we like you, but I still don't feel all that good about dealing with someone whose main business is football. Now I could give you all kinds of reasons, starting with my new marketing related material to the new affiliate links,etc. I am going to be posting, but I always think it's better when you here it from someone else. There is money to be made during football season and it really almost doesn't even matter what business you are in, and Geoff Williams has some great tips from one of his articles in Entrepeneur.com. The article is titled "Tackling the Football Crowd". In it he states "Football season may not be as lucrative as the shopping days surrounding Christmas, but 'tis the season of spending nonetheless. And if you're a business owner with a little imagination, you may soon find that football months are your favorite time of year. The multibillion-dollar football industry(that's Billion folks) doesn't just make players and team owners rich; the wealth can spread down to any entrepreneur, no matter how unrelated your company seems to quarterbacks and touchdowns. For instance, a 2000 study by a group of Virginia Tech economists discovered that football fans spent approximately $1.7 million in their county every time a home game took place. Down South, the Chamber of Commerce of West Alabama concluded that Alabama football brings in an average of $12.7 million per game for the businesses in the Tuscaloosa area. And after Katrina hit, one of the first businesses to be re-established was the New Orleans Saints, in part because the franchise made the state more than $80 million annually."
Dan McLean,CEO of Chicago's MCL Companies, held a raffle for free tickets to a Bears game to attract young couples to his companies upscale homes and commercial units. Voss Graham, author of "The Three Games of Selling", agrees with this strategy saying "True football fans are subject to spending more money due to the emotional level of the fan. This means that they are prone to spontaneous purchases rather than the non-emotional buyer who looks for deals or low cost items." He later also states "If a business chooses to show support for a particular team, then they really need to follow the team and know who the key players are," Graham says. "In other words, be a real fan or you will totally lose your credibility when the fan learns the truth."(Hmmm,lets see,player rankings,team rosters and previews,gee,where will I  be able to get that?)(Just a little shameless self promotion,sorry,couldn't help myself,anyway). Geoff Williams also gives 2 key strategies you can use even if your business does not pertain to football. You can read about them along with the entire article here http://smallbusiness.aol.com/grow/marketing/article/_a/tackling-the-football-crowd/20071010151309990001
Just thought I would give everyone a little something to think about before next football season kicks in and before more of my marketing tips start hitting my blog. See ya soon and I hope whatever business you have is a success!